Ethics Policy

We will not

• Invent credentials, degrees, awards, staff, reviewers, or testimonials.
• Present a personal opinion or belief as a scientifically proven fact.
• Publish guaranteed-outcome claims about money, health, or spiritual practice.
• Diagnose a named or described individual with a mental-health condition, personality disorder, or clinical label.
• Publish personalised medical, legal, or investment instructions in place of a licensed professional.
• Copy, closely paraphrase, or lightly rewrite another outlet's original reporting.
• Use manipulative urgency, fake scarcity, countdown timers, or fabricated social proof anywhere on the site.
• Exploit tragedy, grief, or a crisis for traffic.
• Accept payment in exchange for favourable editorial coverage.

We will

• Disclose commercial relationships clearly (see our Advertising and Affiliate disclosures).
• Correct errors visibly rather than quietly (see our Corrections Policy).
• Label opinion, belief, and personal experience distinctly from evidence-based claims.
• Decline to cover expert-review-required topics until a genuinely qualified reviewer is in place, rather than publish them under a generic disclaimer.
• Respect reader privacy and avoid unnecessary data collection (see our Privacy Policy).

Handling mistakes

We expect to get things wrong sometimes — every publication does. What this policy commits us to is not hiding it: a visible correction, a clear account of what changed, and an accessible way for any reader to flag a problem.